Ebook-Download It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book (Design), by Paul Arden

Ebook-Download It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book (Design), by Paul Arden

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It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book (Design), by Paul Arden

Ebook-Download It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book (Design), by Paul Arden

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Pressestimmen

"Talented but timid? This noted ad-man is here to tell you that ambition, not just mere ability, is the key to success in his world... Arden is punchy and memorable about failing better next time."--i-D"Saatchi & Saatchi creative legend-turned-director Paul Arden has committed his considerable wit and creative thinking to paper in a handy-sized book on how to succeed. Not just in advertising but in business generally. Far from being one of those excruciating self-help guides favored by buttoned-down businessmen, It's Not How Good You Are, It's How Good You Want To Be is a startlingly refreshing, unputdownable collection of thought-provoking pearls of wisdom."--Shots"Chapters such as It's Right to be Wrong, Have you Noticed How the Cleverest People at School Are Not Those Who Make It In Life? and Do Not Seek Praise, Seek Criticism are accompanied by an entertaining collection of photos and illustrations. Get it and you'll never think the same way again."--Shots"The former creative director of Saatchi & Saatchi teaches readers how to smash down life's impossible barriers using a fresh combination of wit, smart thinking, and horrific mistakes. Outrageously genius."--The Good Book Guide"...A wonderful book by one of the most brilliant men I have ever met... I met him when he worked as creative director at Saatchi & Saatchi and he was simply inspirational - as is this practical, unpretentious little book."--Amanda Platell"...Deliciously rich paperback..."--Chicago Sun-Time"British adman Paul Arden's semi-parodic study in self-help is as funny as it is provocative..."--Radar"Who is this guy Arden anyway? Please forgive my enthusiasm this month for quoting Paul Arden extensively, but his wisdom has recently inspired me. Arden was the creative director of Saatchi & Saatchi from 1977-1992, and his tiny new book out in May, It's Not How Good You Are, It's How Good You Want to Be , packs a big punch. This magnificent little manifesto is for true creative types to read, savor and carry in their pocket. It should remind us all that nothing is impossible."--PAPER magazine"I read this book regularly. It's like my little holy book that I skim through every now and then. It's about advertising and the workplace, but I find a lot of the content can be applied to just about anything."--Mozhdah Jamalzadah"Essential reading for those who wish to live a more daring and creative life."--Chichester Observer

Synopsis

"It's Not How Good You Are, It's How Good You Want to Be" is a handbook of how to succeed in the world - a pocket "bible" for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life. This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads.

Alle Produktbeschreibungen

Produktinformation

Taschenbuch: 128 Seiten

Verlag: Phaidon Press; Auflage: 1 (1. Juni 2003)

Sprache: Englisch

ISBN-10: 0714843377

ISBN-13: 978-0714843377

Größe und/oder Gewicht:

12,1 x 1,6 x 17,8 cm

Durchschnittliche Kundenbewertung:

3.9 von 5 Sternen

26 Kundenrezensionen

Amazon Bestseller-Rang:

Nr. 949 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

Nicht ganz zufrieden über dem Buch. Ich hatte es liegen sehen im einen Geschäft und dachte als ich die ersten Blätter ansah: " Ziemlich gut. " Doch als ich das Buch kaufte standen nur Sachen drin, die für mich unendlich langweilig waren. Normale Gedanken , aufgeschrieben als ob er Erfinder einer neuen Welt sei. Das Buch was billig, ebenso die Inhalt.

Das Buch ist sehr inspirierend und bietet ein paar nette Ansichten, aber es ist wirklich viel kleiner und kürzer als ich anfangs gedacht habe. Wer also für einen kleinen Mmotivationsschub für zwischendurch sucht, der wird dieses Buch lieben, aber es ist keine Lektüre für den langfristigen Zeitraum.

Das Buch an sich ist sehr leicht zu lesen, da viele Abbildungen den Inhalt des Textes unterstützen und untermalen.Des Weiteren ist der Inhalt sehr präzise und es öffnet einem an manchen Stellen die Augen. Sehr interessantes und tiefgehendes Buch, wie man seine Ansicht und Motivation zu bestimmten Dingen verbessern kann.

Unfortunately after 20 or so pages he sounds like a boring ad man who can't sell you a bread when you are hungry. The main idea is gone and the rest feels like a watery soup.

Das Buch ist anschaulich gestaltet aber ich habe mir von dem Inhalt mehr erhofft. Mehr Bilder als Inhalt und nichts was man nicht schon kennt.

Not only is the book beautifully made (which I really appreciate as a graphic designer) but it is also a real gem when it comes to great advice.I keep reaching for it whenever I need a pep talk! Love it!

I got it and finished reading the book withing a few hours. I liked it. Very interesting ....and logical truths told. Will re-read it again.

Obwohl das Buch sich auf Werbung im Business konzentriert, ist es so geschrieben, dass man es auf mehrere Bereiche anwenden kann. Es ist motivierend und lauter inspirierende Worte.

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